Bakery Branding
Loaf & Cloud is a Brooklyn-based bakery inspired by Japanese baking culture and aesthetics. The brand emphasizes quality, balance, and simplicity, from the selection of ingredients to the tone of its visual communication. Designed to evoke a sense of calm and sincerity, Loaf & Cloud blends clean typography, soft color palettes, and minimal packaging to create a cohesive and approachable identity.
The visual system extends across print and digital materials, including logo design, brand guidelines, product packaging, and social media assets. This project explores how design can express a bakery’s values through quiet confidence, clarity, and visual restrain, making the experience feel both warm and refined.
Back