Bakery Branding
2025
Loaf is a Brooklyn-based bakery brand that celebrates the spirit of local creativity and diversity. It’s more than a bakery, it’s a space where ideas rise as naturally as bread.
Loaf captures the neighborhood’s energy: open, experimental, and deeply community-driven. The space is designed for young designers and students, a place to work on projects, exchange ideas, or simply connect over freshly baked bread.
Through surveys and conversations, Loaf reflects real urban lifestyles and friendships, turning everyday moments into shared experiences. The brand’s concept revolves around creativity and warmth, a loaf of bread as a metaphor for growing ideas, collaboration, and care.