Brand Identity & Packaging
2025
LIMN — a fusion of Illuminate and Minimal — embodies the act of gently outlining emotion and balance with light and simplicity. It reflects our belief that beauty emerges not from excess, but from clarity.
LIMN is a modern tea brand that reimagines the quiet elegance of Eastern tea culture for today’s world. Rooted in centuries-old traditions, our blends are crafted with pure, natural ingredients , delicate white teas, fragrant oolongs, and carefully selected botanicals, creating flavors that are both refined and restorative.
The design philosophy mirrors the same harmony found in a perfectly brewed cup of tea: minimalist typography, serene color palettes, and thoughtful packaging come together to form a visual identity that feels timeless, calming, and modern.