"Baking as a Journey of Emotion and Art"
Publication / Editorial

This book explores the transformative power of baking, going beyond food to connect cultures, support emotional well-being, and serve as a form of self-expression. The journey begins by celebrating global bread varieties, highlighting cultural diversity. It then delves into the therapeutic benefits of baking, showing how it nurtures mental health and provides emotional release.

Cang
Conceptual Design / Branding / Packaging Design

This project explores pastry as a medium for cultural expression, reimagining Chinese pastries in a contemporary way. Responding to my experience as part of the diaspora, I noticed how pastries from my culture are often selected or represented without emotional connection. This project reinterprets them to carry memory, identity, and a sense of belonging.

New York Bread Fest
Motion Design / Branding

New York Bread Fest is a contemporary design-led project that reframes bread as a ritual within modern urban life. The project is intended for design-aware audiences— designers, visual thinkers, and culturally engaged city dwellers—who are interested in how systems, structure, and clarity can shape everyday experie

Partners Coffee (WIP)
Rebrand / Concept / Illustration Unrelated to the actual store

This project translates that concept into a visual system using continuous line illustrations that link coffee elements with the New York skyline. The flowing line symbolizes connection, while an olive-toned palette references both coffee plants and the greenery integrated throughout the café environment.

LIMN
Branding / Packaging Design

LIMN is a modern tea brand that reimagines the quiet elegance of Eastern tea culture for today’s world. Rooted in centuries-old traditions, our blends are crafted with pure, natural ingredients , delicate white teas, fragrant oolongs, and carefully selected botanicals, creating flavors that are both refined and restorative.

Loaf&Cloud Bakery
Branding/ Illustration

Loaf & Cloud is a contemporary bakery concept designed as a casual gathering space for young designers and entrepreneurs. Loaf represents bread, everyday routines, and the act of making, while Cloud suggests ideas, imagination, and creative thinking.

DoughCraft
Product Design / Sustainable Design / Branding

DoughCraft is a sustainable homeware project that explores the material afterlife of expired sourdough bread. Through processes of grinding, reforming, and hand-shaping, leftover bread is transformed into biodegradable sculptural objects designed for the domestic environment. This project emerges from a critical inquiry into food waste and sustainable production practices.