Branding/ Print Design/ Event Planning
A character-driven baking brand that blends whimsical identity design with therapeutic, sensory-based experiences. The branding system includes logo, color palette, custom typography, packaging, and a cast of illustrated bread characters, each with its own mood and backstory.
J’ Bakery also functions as a participatory platform through curated workshops, where guests make mood-based bread, decorate packaging, and interact with printed materials and activity cards. The events are designed to be emotionally engaging, tactile, and visually cohesive, bringing the brand to life across both digital and physical touchpoints.
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