Janey Huang













Echo Cafe Website
Echo Cafe is a cozy corner gem nestled in the heart of New York, where high-quality coffee meets the urban hustle. Designed as a serene escape for busy professionals, creatives, and coffee lovers alike, Echo Cafe offers not only expertly brewed drinks but also a welcoming atmosphere ideal for those looking to work, unwind, or meet friends. Whether you're a city dweller on the go or someone seeking a peaceful spot to focus, Echo Cafe provides the perfect balance of exceptional coffee and a relaxed environment. With a menu curated to cater to every coffee craving, from rich espresso to soothing lattes, it’s the perfect place to fuel both your workday and your spirit.


















Logo Idea:

I designed this logo for Echo Cafe because my coffee shop follows a minimal and simplistic aesthetic. The name Echo not only represents the concept of sound and repetition, but also symbolizes my hope to hear people’s appreciation for our coffee and its quality.

Inspired by that idea, I combined the visual language of an echo (sound waves) with the form of a coffee bean. The final design resembles a small, hanging pendant—like a minimal wall clock or chime—suspended in space, quietly echoing the warmth of coffee.











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